In this Digital world, you have heard the word “SEO” because this is the most commonly used word by almost all expert digital marketers. So, what is this SEO in the first place, what is On-Page SEO, and why On-Page SEO is important?
If you have the same question in your mind, then here are some basics about SEO for you.
In this article, I am going to talk about some essential SEO factors.
SEO stands for Search Engine Optimization. It is all about optimizing your website for search engines.
It is a useful technique for :
- Designing and developing a website to rank in the search engine result.
- Improving the volume and quality of traffic to your website.
- Marketing by understanding how search engine algorithms work and what your visitors might search.
In other words, SEO means making certain changes to your website design and content so that it can make your site more attractive to the search engine.
On-page SEO is all about relevancy. It is also called On-site SEO. The search engines need to understand what your website is about.
That’s why the right title, description, and keywords in your content are important.
On-page factors are what you have to do with the elements on your own website.
These factors include your technical set-up – the quality of your code, textual and visual content, and user-friendliness of your website.
Off-page SEO is about quality. When other websites link to your website and if you have more backlinks, then the page is considered to be important and it will rank better.
Links will happen when the quality of the website is high.
off-page SEO is actions taken outside of your website to influence SEO. It is important to know the difference between the two.
Why is On-Page SEO important?
Google looks at the content of your page to determine whether it is a relevant result for the search query.
On-page SEO is important because it helps the search engine to recognize that what your content is about.
Google finds the content on the basis of keywords. It understands the website in the context of what people are searching for.
on-page SEO is an element of your SEO that you can control and actively improve yourself.
It is important to be thorough when applying an on-page strategy to your website so that you can utilize the opportunity to make a difference in your own rankings.
Essential On-Page SEO factors
There are some major on-page SEO factors that you have to focus on :
1. Write Original And Detailed Content
The content on your blog is the most important SEO technique that you have to look after.
It might take effort and time to write original content but it gets more attention and love from the search engine.
If you copy the content on your website, it can harm your reputation because your readers can identify your tone and content.
It is highly recommended that you write original and fresh content.
2. Keyword Placement Strategy
Keyword placement is one of the important factors in the case of on-page SEO. Right keywords will allow ranking well.
A lot of people think that keywords are only required for SEO. But keywords also determine the words that your customers use.
You should find a long-tail keyword and also learn about the keywords competition.
3. Optimize With Title tag and Captions
Your content and images should be optimized with titles and captions. And also the title of the website that appears on the browser tab.
You should add a meta description to the blog posts that appear on the SERPs i.e. Search engine result pages.
The images should be optimized for load speed.
Optimize the images with an alt tag that can help search engines to understand what the image is about.
I hope this article answers all the general questions about SEO. And stay tuned for further posts about SEO marketing.
Thank you for reading this article and please leave a comment about what you think about SEO, how this blog has helped you.