The process of personal branding involves finding your uniqueness, building a reputation on the things you want to be known for, and then allowing yourself to be known for them.
Personal branding is the intentional effort to create and influence public perception of an individual by positioning them as an authority in the industry.
“Your brand is a perception or emotion, maintained by somebody other than you, that describes the total experience of having a relationship with you”.- David McNally and Karl
What is Personal Branding
Your personal brand is how you promote yourself. It is the unique combination of skills, experience, and personality that you want the world to see you.
It is simply storytelling, and how it reflects your conduct, behavior, spoken and unspoken words, and attitudes.
So, you can use your personal branding to differentiate yourself from other people. And It gives you the opportunity to highlight your strengths and your passions.
Personal branding is the practice of marketing people and their careers as brands. It is an ongoing process of developing and maintaining a reputation and impression of an individual, group, and organization.
A personal brand is a widely recognized and largely uniform perception or impression of an individual based on their experience, expertise, competencies, actions, and achievements within a community, industry, and the marketplace at large.
Importance Of Personal Branding
A personal brand is a key to your professional success because it revolves around how you present yourself to existing and potential clients.
It gives you the chance to emphasize your strengths and passions that help you to set yourself apart from everyone else and make sure that people see you in the way you want them to see you.
It also helps people to know you better which helps to increase your trustworthiness.
You need to create a strong personal brand if you want to be considered influential. Your personal brand helps you stand out from everybody else.
Because the best known will always beat the best. You can use your personal brand to demonstrate your knowledge and skills about your areas of expertise.
A personal brand becomes an influencer and a brand ambassador for the business that you run. Because the future of marketing is personal branding.
You should have a clear mission statement for your niche.
So, your personal brand is what makes you memorable. Because It is your personal brand that helps you stand out from the thousands of other people like you.
Steve Jobs used personal branding well before the phrase was even well known to distinguish himself as the face of Apple.
Similarly, Elon Musk’s personal brand is probably better known than Tesla’s corporate brand.
Creating a personal brand requires extensive self-reflection and introspection. Most people find it extremely difficult to describe themselves, although they often find it easier to explain how they want to be.
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How To Build Your Personal Brand
Introspection and self-reflection are important when creating a personal brand.
If you want to create a personal brand and boost the performance of your business, you first need to ensure that you understand your target audience.
Because at the end of the day, you want to create a reputation as someone who cares about your current and potential clients and also battles with the same problems.
Underlying consistency is the secret behind creating a successful personal brand.
So, it means you need to act in a way that fits in with your perceived image. You would like your personal brand to be authentic. Your personal brand needs to encompass all the places where your customers could encounter.
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Personal Branding Examples
Personal branding is a crucial part of today’s business world.
And this is particularly in the e-Commerce space, where consumers often look for trust from a familiar face.
There are people who have learned the value of their name and therefore tend to their own name in their marketing efforts, rather than highlighting the name of their business.
1. Noah Kagan
Noah Kagan is the champion for entrepreneurs and business people and has dedicated over a decade to helping people discover, plan and launch businesses at lightning speed.
Kagan’s brand is all about actionable advice. And he makes the seemingly complex and murky waters of commerce simpler to grasp. Kagan’s brand doesn’t just end on his site.
He hosts a Noah Kagan Presents, a podcast that features the world’s most interesting people.
2. LeBron James
LeBron James is one of the world’s most successful athletes and basketball players.
And often referred to as “King James”, he’s known for being a positive role model and inspiration.
3. Neil Patel
Neil Patel is a marketing guru whose face is all over the internet.
He teaches how to market online by modeling his teachings.
And he has founded or co-founded multiple companies that provide services to online marketers and companies needing marketing assistance.
So, he is now the CMO and Co-Founder of Neil Patel Digital, an agency that aims to help the world’s top companies exponentially grow their traffic.
4. Elon Musk
Elon Musk’s name is almost as well known as Coca-Cola. And even if you have no interest in technology, it’s hard to avoid the brand that is Mr. Musk.
Having a personal brand does make you a public figure and thus very much subject to criticisms of your public statements.
Elon has been criticized for spending huge amounts of money with little return and for publicity stunts like shooting a Tesla into space that give the appearance of being more about ego than science.
5. Charli Marie
Charli Marie was a student of design when she started a Tumblr dedicated to the pop-punk band Fall Out Boy.
And her popularity on Tumblr led to a t-shirt brand of her very own.
She doesn’t focus on the momentum her company lost but instead frames it as an important step in her journey as a designer.
6. Bill Nye
Bill Nye may be known for his bowties and science-dad jokes, but beneath the veneer of his popular appeal is a man who values increasing awareness and appreciation of science.
And his enthusiasm for reason and objective thinking are as important to his personal brand as his skills as an entertainer.
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Personal Branding Quotes
Here are some branding quotes about trust :
- If people like you they will listen to you, but if they trust you, they’ll do business with you. – Zig Ziglar
- If people believe they share values with a company, they will stay loyal to the brand. – Howard Schultz
- Thought leadership happens when you’re willing to have your brand stand for more than what you sell – Seth Price
- An authentic and honest brand narrative is fundamental today; otherwise, you will simply be edited out. – Marco Bizzarri
- Loyalty is not won by being first. It is won by being the best. – Stefan Persson
- The keys to brand success are self-definition, transparency, authenticity, and accountability. – Simon Mainwaring
- A great brand is a story that’s never completely told. A brand is a metaphorical story that connects with something very deep – a fundamental appreciation of mythology. Stories create the emotional context people need to locate themselves in a larger experience. – Scott Bedbury
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